Inside Organic Summit: Elevating organic messaging—barriers and opportunities – webinar

We know organic is better for people and the planet—so why is it so hard to message about organic? Confusion around the meaning and integrity of USDA Organic certification is ever present, not just for consumers but even for retailers and businesses across the supply chain. A need for education and a lack of consumer awareness are considered to be critical barriers to expansion for the organic marketplace. But as both consumers and the marketplace evolve, new opportunities and conversations are taking place that could help elevate the industry’s future.

Please join us for the third annual Inside Organic Summit where you’ll hear the latest consumer trends influencing the marketplace and why Gen Z matters for organic; the intersection of research and messaging and how Life Cycle Assessments are impacting the organic message; how retailers see organic on shelf, and more.

Joining us at the Summit will be Kathleen Merrigan, former United States Deputy Secretary of Agriculture; Adam Kotin, Managing Director, Soil Carbon Initiative; Tina Owens, Managing Director, Nutrient Density Alliance; Amber Sciligo, Director of Science Programs at The Organic Center; Sherry Frey, VP Total Wellness NIQ; Tom Chapman, co-CEO Organic Trade Association, amongst many other industry experts.